Organic traffic is food for small local businesses relying on their digital presence. Multiple agencies, consultants, and freelancers are available in the digital market to provide SEO services. Moreover, there are some standard ways through which any agency/brand can sell SEO services to local businesses. Today, we will emphasize some of the best methods through which you can sell professional SEO services to local businesses.
What are SEO Services?
SEO stands for search engine optimization, and this service can be accessed through various freelancers, agencies, and consultants. Any SEO service enables a website or business to capture more organic or inorganic traffic and gain revenue from this service. This SEO service may include planning like on-page, off-page, technical, and local SEO services. Any SEO service through any medium or platform enables organizations to track, enhance, and monitor their organic search performance.
What do SEO Services Include?
Your SEO service to local businesses must include the following critical services in your professional SEO service package:
- Custom strategy
- SEO audit
- Competitor analysis
- Off-page optimization
- On-page optimization
- Ongoing optimization
- Monthly reports
- ROI tracking
- First-party data activation
How to Sell SEO Services to Local Businesses
The competition for any SEO service is always high according to the current need. Therefore, you or your brand must stand out to attract potential customers. Here you have a brief guide on how to sell SEO services to local businesses:
Identify your Target Customer
The first step is to be an expert at any service you provide. First, identify your expertise and then determine your targeted customers. Here is how you can locate your targeted customers:
- Figure out who is targeting
- Target our customer’s requirements and needs
- Pick up their niche language
- Identify and resolve their pain points
- Understand SEO trends and how you can use them to optimize your customer’s website
- Identify consumer trends
- Create a consumer avatar/ Buyer persona. Go in-depth with their behaviors, characteristics, and motivations.
- Build a targeted customer profile.
Choosing Your SEO Services Strategically
Be specific about what SEO service you can provide to your local businesses. Your brand/agency can be an expert at delivering only some of the following SEO services. However, pinpointing your expertise in SEO services would be a professional outlook. Some of the required SEO services for local businesses are:
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
Establishing Your Pricing Structure
As a beginner, be flexible in your pricing sector, but stay firm. Do market research and identify competitive prices related to your perspective SEO services. Present the client with a well-structured pricing model beforehand.
How much do SEO Services for Small Businesses Cost?
Most SEO companies offer a small-scale SEO package that can cost between $1,500 and $2,500 per month and comprehensive local SEO services up to $5,000 per month. Here is some idea of how much SEO costs for a small business when outsourced:
| Hourly Rate | $80-$200 |
| Monthly Rate | $500-$5000 |
| Project Based | $5000-$30000 |
| Fixed Price | $5000 and Above |
You can use this SEO service costing data to estimate how much you should charge your client. Stay flexible and include incentives in your packages.
Utilize Marketing Channels
Don’t rely on any particular platform for marketing purposes; keep your vision broad. Promote your services 20% to 40% of the time through social media, networking, and outreach.
Tips for Selling SEO Services to Local Businesses
Some lead SEO service companies operate based on the following additional tips to stay ahead of their professional SEO services:
Establishing Expertise
Most small business SEO services are generated based on solutions eliminating the hurdles in creating more reach. Your potential client must be able to see through your expertise that you might have the solutions they are looking for. The best possible way to create expertise in affordable SEO services is through the following key points:
- Being an expert at the basics, the least
- Stay up-to-date
- Learn SEO tools
- Track metrics
- Thorough keyword research
- Backlinking skills
- Content optimization
- Link Building
- Practice customized SEO strategies
Focus on Customer Needs
In the beginning phase, creating flexibility in your SEO service packages is best. Most website SEO services are in demand; however, only a few get to provide the desired results if your SEO service strategies need to be revised, creating room for extra incentives and customization without additional charges.
Identify Target Customers
It is the most crucial part of any SEO strategy you must set a targeted audience, as Google’s ranking is based on an algorithm that only brings out the most beneficial results to its searchers. Some basic ways to identify target customers for SEO services include:
- Location
- Age
- Content
- Influencers
- Activity level
- Gender
- Brands
- Communities
Build Your Brand
Your methods of marketing your services must covey reliability and trust. The potential client is going to pick you based on your portfolio/brand, which conveys you can help them resolve their SEO issues. By building your brand, we mean more than just a flashy logo or catchy taglines; it’s your digital presence that communicates to the customers about the quality and reliability of your SEO services.
Understand Local SEO
If you are not operating on a bigger platform, most clients will be related to local SERPs (search engine results pages). Get an in-depth understanding of local SEO, which helps your local business/websites to rank higher.
Create Local Content
Proper content planning comes in handy when you are providing local SEO services. Your focus should be on vital keyword research, local link building, location pages, and optimization. A few other tips can also help you in creating a local SEO Content strategy:
- Identify the local content channels your customers use.
- Define channel-specific content to target.
- Make a list of local keywords.
- Localize your web content.
- Write blogs to target local audiences.
- Guest posts on local publisher websites.
Use Social Media
Stay ahead of the social media game, be fully aware of social media trends, and how to promote on different platforms. It is the best tool for reaching local audiences and generating leads.
Build Local Citations
When creating an SEO service for local businesses, local citations become mandatory. These structured citations are in a specific format on websites like local directories and review sites. Following are some tips for building local citations:
- Accuracy: Make sure that the name of your brand agency /business is spelled correctly and does not include any additional or irrelevant keywords.
- Uniform data: Keep your physical address and phone number similar on all sites.
Conduct Keyword Research
Consider this part as the backbone of your quality and professional SEO services. This thorough research helps you identify what people need and how you can fulfill that need. Follow the following tips for conducting keyword research:
- Gather your data and make a list of your keywords.
- Use keyword research tools
- Use long-tail keywords
- Consider search volume
- Use Google’s keyword Planner
- Conduct branded keyword research
- Conduct competitor analysis
Use Affiliate Marketing
The most effective way to enhance your SEO service is through affiliate marketing. This method is quite popular and commonly used to monetize any website. Here are some tips for using affiliate marketing in SEO:
- Define your niche
- Choose your platform
- Create valuable content
- Know your audience
- Optimize your affiliate pages
- Write an SEO product tutorial post
These tips can assist you in professionally marketing your SEO services and enable you to understand how to sell SEO services to local businesses.
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