For a small business owner, the possibility to spend on marketing, in early stages of start-up, almost equals to zero. No one has tons of cash to spend on marketing, to run a Facebook campaign and to run an online AdWords campaign. But, this does not mean there are no effective and impressive ways to stirrup a brand out there.
When there was no internet, people use to print out fliers, arrange loudspeakers to announce and advertise products or sponsor the local events to market the business.
Now, in the age of Facebook, WhatsApp, there are dozens of ways which can be followed to promote a new online business.
Local Listing services:
You would have heard about search engine listing or search engine’s local places.
Like Google places, which makes your business presence on maps, and when someone will hit on the search engine in searching for a product, your website will hit the top ranking.
All you need to register your business, fill up a form, go through the confirmation process, and show the Google’s officials you are the real owner of a business and running a genuine business. They will send some emails to provide the documents of that business, you do the same, and you will be listed in Google places in a local listing.
Same in the row of Bing and Yahoo Local, this will be the greatest idea to market a new business, in tight financial circumstances.
Believe it or not, Social media has become the greatest tool to earn a fortune in this age. You can earn business by just posting your business product on your official page.
Not only Facebook but LinkedIn, Twitter, Reddit are equally important.
You should make it possible to create groups or pages on the listed social media sites. And try to engage with your prospects, customers with the latest product you are going to release or the services or special offers you are going to launch.
Do not forget to use images; good images always get a great response from the customers.
A blog or a website is a direct way to connect with your customer or prospects. It makes you official and professional, do not compromise on the quality of your blog or website, hire some services, if you cannot make a professional blog or Check our Guide on How to make a WP Site
Update your content frequently, put fresh content, check your content for plagiarism with tool available on Prepostseo best SEO helper site, and try to get in touch with the customers or the members who comment on your blog.
Install social sharing plugin on your blog or website, the customer could share your content, if they like.
YouTube has become the second largest search engine following Google, though this is a video website, people love to search videos rather text contents.
But, to stand out in the crowd, you have to hire some services or use some online platform to make a great video out there.
Just signing up a community forum and posting every once in a while will not be recommended, if you really want to get something.
You need to actively participate and build relations to provide the suitable solutions of the problems which are being discussed on the forums.
Do not try people to visit your business page by posting likes, or hire your services, as people smell the marketer from miles.
One can easily search online forums, and create some attractive profile, if you are not fluent in English, just hire some services to provide the answers on the behalf of your business.
SEO your business
Search engine optimization is a great tool, free and effective one. Learn some basics of SEO and snuggle your nose into this field, keep practicing, keep experiencing, and do not compromise on the quality and user experience, you will surely be in the top results.
To be a successful businessman, with some great business skills, you also required having some patience. Above mentioned ways can be time-consuming and can take some months, to make your business stand out in the crowd. Changes made by following these footprints will be the last longing and surely help in generating more and more leads.