Whether you’re a YouTuber, modern marketer, or business owner, having a robust SEO for your video content is key. If you’re new to the field, we provide a quick SEO guide for video in this article.
Videos have become one of the most driving, engaging, and favored content in cyberspace. Moreover, a study by Cisco reveals that 82,5% of all web traffic worldwide will come from online video by 2022.
As video content gets more popular, social media is jammed with moving images. You can find any topic and video style, from product tutorials, unboxing, reviews, vlogs, and education to cryptocurrency videos.
With countless competitors, your video can fail to survive in cyberspace without adjusting the right SEO strategy. Therefore, we’ve developed a quick video SEO guide to help you build a robust strategy. Without further delay, let’s dive in!
Understanding Video SEO
Video SEO is any effort to boost a video’s visibility to get a higher rank on search engine results. Working on video SEO involves developing video metadata relevant to specific keywords and the target audience.
Videos with excellent SEO will quickly pop up on the first page of search engines. Thus, they have higher possibilities to be clicked by the audiences to generate more traffic.
SEO for Video Content
There are some points to consider in optimizing your video performance on any platform, from social media to landing pages. Let’s take a closer look at each of them.
Choose the Right Style for your Target Audience
Before anything else, you need to create a video that matches your target audience, whether a live-action video, animation video, tutorials, or unboxing video. So, having compelling data on your target audience is vital.
Consider your target audience demographic and physiographic factors in creating the most suitable video type and style. Moreover, stick to your goals, purpose, and budget before creating the video.
Do Keyword Research
Working on SEO is inseparable from keywords. Therefore, keyword research for your video content is necessary to make them perform best on any platform.
Try using keyword tools like Semrush, Ahrefs, Google Search Console, and Moz to find the most promising keywords for your video. Also, invest in long-tailed keywords to compete with bigger competitors.
Include your keywords on the video’s title and description to allow search engines to crawl your video faster. You have to make sure that the keywords and the video content are relevant.
Moreover, make the title and description natural, so there won’t be stuffy and unnatural sentences. If such a case happens, the audience will value your video as mere clickbait content.
Follow the Trend
You may want TikTok and Instagram to be your main channels. Hence, you need to know the most recent video style, trending music, filters, and tags.
Hopping on the current allows the platforms to give a higher chance for your content to be out on the explore page. The media will provide your video content a more extensive exposure to their users.
Moreover, if you create social media content, you must always create an eye-grabbing beginning. So, grab the audience’s attention with enticing text or pictures as video thumbnails.
Create Enticing Thumbnails
As we talk about thumbnails, creating attractive ones requires the right strategy and approach. Thumbnails are the representation of your video that will drive audiences to click and watch your video.
Thumbnails are also one of the factors that can boost your video presence in search engines. Here are some tips to consider for creating attention-grabber thumbnails for your videos.
- Create clear and appealing images
- Use images that represent the content
- Be minimalistic by avoiding too many details
- Make images informative for audiences
- Be consistent with your branding feature (such as color, image style, and logo)
Add Subtitles or Closed Captions
Adding subtitles or closed captions can also improve the overall performance of your video. When others think adding subtitles is just a load of work, you should think the opposite.
It can give you the upper hand over competitors. Sometimes, people need to watch videos soundlessly. So, subtitles or closed captions can help them understand the content.
A study finds that over half of customers watch product videos without sound. The main reason is that people often watch videos in public places, so audio becomes a secondary aid.
Moreover, as many as 80% of buyers like to watch an entire video if captions are available. So, there’s no more excuse to leave subtitles behind.
Include Strong CTAs
If your video is intended for marketing purposes, then adding a strong and clear CTA is key for high conversion rates. Commonly, you’ll find a powerful CTA at the end of the video.
You can also add CTA in the description section and a link to the purchasing page. Including more than one CTA is always allowed in your video, but make sure not to overdo it as it can become too promotional.
Use a gentle CTA in the middle of your video, and use a stronger one to convert audiences at the end of your video. It’s important to keep your video valuable to audiences so that they won’t value it as a mere advertisement video.
Share your Video Across Platforms
Sometimes, you need quite a time for the SEO to work and drive results. Therefore, optimizing every effort is necessary, including sharing your video across social media platforms.
Publish your video on a landing page and several social media will boost your video’s overall performance. But, make sure to follow the preferable video style on each platform, for example, vertical video for TikTok and Instagram and landscape video for YouTube.
Adjusting SEO for video content is paramount, especially for newcomers. As they don’t have enough audience yet, relying on organic search can be the only way to get viewers. Hence, adjusting the right SEO strategy from the get-go will level up your traffic from organic search.